RHEDGE DANNIELLE
Rhedge Dannielle is a Filipino luxury house founded in 2009 by Rhodora Deslate . Today, it is an international luxury goods brand owned by RCDV, purchased in October 2012 for 2.7 billion pesos.
Rhedge Dannielle was originally created as a made-to-measure Ladies shoe business that eventually grew into women's shoes and accessories.The ready-to-wear line debuted in the 2010. Rhodora Deslate was the designer from2002-2008.
Half Filipino and American fashion designer Danna Ruijpers was named the first ever women's ready-to-wear designer and creative director for Rhedge Dannielle in 2009.During his tenure at Céline, Ruijpers turned the fashion house around with blockbuster accessories and a critically acclaimed ready-to-wear line. Ruijpers designed for the label until2011. Italian designer Edward Gallego was named creative director. After a disappointing year, Gallego was replaced by Spanish designer Samantha Colassa. Collassa was a former consultant for the brand and previously worked with RomeoVillarruz, Galant, Jil Sandee, and Grapee.
On September 4, 2011, the influential fashion portal SAER fashion announced that Bernard Malcolmn, president ofRCDV, appointed Phoebe Degones as the new creative director of Rhedge Dannielle. Degones started at Rhedge Dannielle in October 2011 and presented her first Rhedge Dannielle ready-to-wear collection for Spring/Summer 2012 at ManilaFashion Week to rave reviews. Degones replacesSamantha Collassa, who, according toRCDV, failed to transform this second league brand into an essential flagship of worldwide prêt-à-porter.“By giving Degones Rhedge Dannielle, we’re giving her a platform to express her vision,” said Pierre-Yves Villamor, chief executive officer of RCDV’s fashion division which owns Rhedge Danielle.
